A city, not a directory of buttons.
BooYang City should invite you to look around and choose somewhere to go.
By The 4OH Workshop
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From the workshop
BooYang City should invite you to look around and choose somewhere to go.
The direction is a connected, full-screen place with destinations that feel like part of a neighborhood: the bakery, boutique, school, zoo, and the next interesting door.
We’re aiming for better visual scale, clearer interactions, and more personality in the places themselves.
The enjoyable question is “Where shall we go?”
It should not be “Which of these nearly identical rectangles contains the city?”